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Design Fundamentals (3477)                                                   Semester: Autumn 2015
Final 26-6-2015

ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD
(Department of Computer Science)
WARNING
  1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.
  2. SUBMITTING ASSIGNMENT(S) BORROWED OR STOLEN FROM OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN “AIOU PLAGIARISM POLICY”.


Course: Design Fundamentals (3477) Semester: Autumn 2015
Level: Graduate Total Marks: 100
Pass Marks: 50

ASSIGNMENT No. 1


Note: All questions carry equal marks.

Q. 1 “Design is becoming increasingly more important in our daily life” whether you agree or not, give some arguments and some examples in favor of your arguments.

   Importance in business

           Importance in WorldWideWeb

           Importance in general

           Link 4 

Q. 2 Do you think there may be design from certain designer that would actually try to guide the eyes of the viewer out of the design to make viewing time minimal? If yes, what are the techniques for this?


Q. 5 Why edges can be seen as lines? Discuss with proper examples. Also briefly explain the phenomena of a vanishing point.

ASSIGNMENT No. 2

Total Marks: 100 Pass Marks: 50

Note: All questions carry equal marks.


Q. 3 Develop the design of a web page (as specified by your instructor) using any graphic package. Attach the printout with the assignment.

Q. 4 Consider AIOU website: aiou.edu.pk. Discuss its design and suggest some points for improvements.

Q. 5 Compare and contrast the features of any two graphic packages.


3477 Design Fundamentals Credit hours: 3(3 + 0)

Recommended Book: Design Principles and Problems by Paul Zelanski

Course Outlines
Unit–1: Awareness of Design
  1. Introduction to design
  2. Isolating elements of design
  3. Importance of design in today’s life
  4. Controlling the viewer response
  5. How to create effective designs

Unit–2: Unifying Principles of Designs
  1. How to create repetition and variety
  2. How to create rhythm in design
  3. Create balance in design
  4. Use of proportions or scale

Unit–3: Line, Shape and Form
  1. Expressive qualities of line
  2. Positive and negative areas
  3. Source of shapes
  4. From shapes to form
  5. Difference between static and dynamic shapes

Unit–4: Space and Texture
  1. Linear, atmospheric and aerial prospective
  2. Scaling and positioning
  3. Illusionary and shallow perspective
  4. Simulated texture
  5. Built up and computer texture

Unit–5: Value, Color and third Dimension
  1. Representing value gradations
  2. From local value to interpretive values
  3. Emphasis and design interest
  4. Spatial emotional effect
  5. Characteristics of color
  6. Color interactions

Unit–6: Typefaces and Graphics
  1. Exploration of type styles
  2. Graphic, modes and formats
  3. Graphic Elements

Unit–7: User Interface Designing
  1. Develop consistency in design
  2. How to create simple & appealing interface
  3. How to design aesthetically strong interface

Unit–8: Case Study – Graphics
Students will create vector and bitmap graphics that must be their original work created in any acceptable tools.

Unit–9: Preparation and Presentation of Portfolio

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