A WALK IN THE MOONLIGHT
It is natural that man should love beauty, for beauty brings lasting happiness. If there were no beauty on this earth, it would have been a dull place. If there were no joy in human life, it would have been an unbearable burden. All of us wish to live a peaceful and satisfying life. |
| Moon light |
Money and worldly success are very sweet things. But real happiness comes from simple ordinary things that do not cost a penny a bright red rose, a sweet melody, the glory of sunrise and the quiet magic of moonlight. These are sources of enduring joy. The moon is an enchantress. She fascinates the waters of the sea, and she captivates human beings.
The soft and cool moonlight has strange power over the human mind and heart. It inspires the imagination. It awakens the poet that lies asleep in the soul of every man. It lends beauty and charm to things which appear ordinary under the strong light of the blazing sun.As the moon rises in the sky, a powerful desire takes hold of you.
As the moonlight falls on you, something stirs in your soul. Like a man under a spell, you rise and walk out of the house. The moon calls you and you cannot refuse, cannot resist. And before you are aware of it, you have reached the riverside. The din and noise of the city has been left behind, You have forgotton your cares, your worries. Everything has gone into background. Everything has lost its reality .
Only the moon is real. Only the magic of its rays is real. Only the rippling water of the river is real. The river now is not a stretchu of colourless water. It is a river of bright liquid silver flowing softly, gently towards the horizon to meet the moon. A breath of air brings you the heady scent of red roses You walk on and presently you reach he rose bushes growing wildly by the river side.
The flowers are before your eyes, and an abiding joy is in your heart, for the roses never looked so beautiful. Even that thorny cactus by the river has become a thing of beauty and grace. You stand there and your eyes linger on the landscape bathed in the beauty of the moonlight. Somewhere a bird flaps his wings. A sound of music conies to your ears Someone is playing on his flute. Old memories awaken in your mind. Past joys and sorrows mingle with the present happiness.
ADVERTISEMENTS
The word 'advertise' means to bring something to the public attention. In our times advertising has become a big business..There are scores of large companies, employing thousands of writers and artists and other experts, that specialize in the field of advertising. These firms design and write advertisements, and manage publicity campaigns for everything from a toothpaste to an aeroplane. They do their work so thoroughly that a city-dweller cannot ignore advertisements as long as he is awake.Early in the morning when you open a newspaper a lady showing all her teeth advises you to use a particular brand of toothpaste; another young woman tells you that her beautiful complexion is the gift of this or that toilet soap. The film advertisements with scantily dressed women cover many full pages of almost all the new spapers.
When you switch on your radio set, you are again at the mercy of the advertisers. If you ride a bus or walk along the road, you are not away from the advertisements. Go anywhere: enter a cinema hall, a restaurant, a railway station, dozens and dozens of advertisements are all around you. Even. in the darkness of night, you cannot look towards the horizon without finding blazing neon-signs everywhere The TV has become the most powerful medium of advertising. Even the news bulletins are punctuated with half a dozen advertisements.
Almost all the programs are sponsored by advertisers. Sometimes one feels that TV has sold its soul to the advertiser. Millions and millions of rupees are spent every year on advertising. The manufacturers of cosmetics, smoking, clothes and medicines spend huge sums of money on the publicity of their products. Advertisements are, in a way, useful.
They keep the public informed about the products It is also claimed that advertisements help improve the standard of things they introduce and promote It is supposed that a firm which has spent millions of rupees on the publicity of its products will constantly try to improve them in order to retainits reputation.But the millions of rupees spent on advertising add to the prices of things. In the last analysis, it is the consumer who pays the price of advertisements.
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