Write an expository essay of 300-500 words on the following topic. Consumer Culture
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| Consumer Culture |
Consumer culture is a field of study that is bases on structuring new theoretical knowledge of those issues that is concerned with consumption and behaviors of the marketplace. Consumer culture is a figure of material culture that refers smooth culture of the market; It generates relationship between the consumer and the services of individual.
Moreover, consumer culture is not simply a process by which commercial products are “used up” by consumers. People’s relationship to consumer culture is meaningful and the most important factor is people frequently competed against one another trying to achieve, fame and fortune. In literature the concepts of ‘consumerism’, ‘consumer society', ‘consumer behavior', are measured as synonymous.
As a result, we can say that consumer culture makes a person more interested in material possessions than community. It leaves good influence on the community as well as restriction on the people moving from the earth community. People who have a lot of money are just happy people who do not value relationships over things. However, on the other hand it is also important note here that consumer culture allows the lines of society class fade and form new relationships.
normative structure. Where family life and values are given priority. Between the rise of consumer culture of the 19th century, children were also involved to play many important roles. Children provide labor and raw materials necessary for industry. Being a consumer, young people are goods used because young generation are the target to increase income of large enterprises and advertising industry. According to Berger (2016) consumer culture has played very important role in the lives of all the people. Cultural marketing and consumer research have developed over the last three decades to better understand the cultural complexity of modern market. Consumer culture deals with both industrial society and post industrial society as well as goods and services gained through market exchange play an important role in culture building, identity and social life.
Consumer culture set up modernization and mass communication in the Asian countries but as far as its influence is concerned is varied from region to region because it depends on culture. The Pakistani society is fundamentally a traditional society having a strong influence of family
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